Drift : Take the Long Way Round

Drift is our in-house, community-owned and community-grown fashion and homeware brand. Born from the soil and sustained by shared knowledge, Drift reclaims the value of British wool and native plant fibres by weaving them into cloth that is both carbon and water net neutral. We use heritage processes rooted in pre-industrial methods that are good for people and planet.

We are building garments and homewares that move at the pace of the seasons, not the stock market. Each piece is a living argument for how fashion can be slower, saner, and still beautifully made. Drift exists to prove that regenerative practice is not just an ethical imperative, but a commercially viable one.

Our work revives local supply chains, reinvests in skilled rural and urban labour, and offers a counter-model to globalised mass production. From dye plants grown in community plots to wool shorn from nearby flocks, Drift is a radical invitation to wear what the land can grow, and to grow an industry that gives back.